Having the right people and organizational culture correlate directly with success.
But everyone scrambles to find, hire and retain talent.
It’s a communication challenge to:
So recruiters and HR professionals at many businesses and organizations are texting recruits. They’re using texting software for recruiting and crafting text-to-apply campaigns.
In this article, I cover:
By the end, you’ll have everything you need to get started with a text recruiting platform.
Read on for more.
Text recruiting is SMS text messaging for recruiters, staffing agencies, and HR professionals. Texting software for recruiting makes it easier to reach job applicants and candidates with automated SMS text messages. Recruiters use text recruiting at all stages of the recruitment funnel to:
Text-To-Apply is a type of automated text message campaign available in text recruiting software. Text-To-Apply works using autoresponder keywords like “APPLY”. When a candidate texts this keyword they get an instant automated text response. This response contains a link to your job post or other job information. Text-to-Apply makes it easy for job candidates to start a job application from their mobile device or smartphone.
Email and voice are the standards for communicating at all stages of the recruitment funnel and hiring process.
Email will always be the standard for longer, more formal recruitment communications.
It’s easy to compose a message and send an email blast. But email isn’t necessarily great for getting quick responses and sending short, direct, messages.
Need direct, quick engagement with job candidates? Text messages have up to a 90% open rate and a near 45% response rate. Compare that to email with around a 20% open rate and a 6% response rate.
Plus, job candidates often research and apply to multiple jobs at once. They’re reading and responding to a lot of emails in a crowded inbox. This means you may have to fight for their attention and hope for a timely response.
And what if the kind of job candidates you need don’t have direct access to email? Imagine how long it would take to call, leave a voice message, and follow up with every job candidate.
Plus, 67% of job applicants would rather text with a recruiter than talk to them on the phone.
Email and voice will always have their place. But texting works better for large-scale, direct messaging. It’s more engaging, personal, and immediate than email, but just as scalable.
And just about everyone has a text-enabled cell phone.
This means that candidates who don’t always have email access can still get your recruiting messages. And with text to apply keywords and automation, you can start more conversations earlier on in the recruiting process.
How do text recruitment and text-to-apply campaigns work? For starters, texting from a text recruiting software isn’t like texting from your personal phone for work.
Some recruiters and HR managers do this, but there are drawbacks and liabilities.
When you text from your personal phone, there’s no oversight. No one else in your organization can see what’s being said and communicated.
So here’s what you need to know to get started with text recruiting software and text to apply services
The first step to texting recruits and job candidates is choosing a recruiting or text-to-apply software.
Looking to text job applicants and candidates one-on-one? You’ll need a business text messaging service with a shared team SMS inbox. This feature helps you manage multiple two-way text conversations at the same time.
MessageDesk offers features that support all of these recruitment communication needs.
The next step is to create a free account. You can do this with MessageDesk by starting a 14-day free trial.
You’re also free to meet with a messaging expert for a quick chat or to request a demo.
Next, you need to get a business text number or text-enable your existing business number.
Your number options often include 10-digit local phone numbers and toll-free numbers.
A local area code with a ten-digit number is the best option for text message recruitment. These numbers look familiar, so employees won’t disregard the message as spam.
You can also text-enable your business landline or an existing office phone through number porting. This allows you to keep your current voice provider and also send and receive texts on your main business line.
Grouping your existing applicants based on common traits helps you to deliver more relevant follow-up recruitment messages.
It’s easy to send mass recruitment text messages out to all of your candidates. But not giving candidates the information that’s relevant to them can be a waste of time.
Text recruiting platforms make it easy to:
MessageDesk makes it easy to import a .csv file with a list of candidate phone numbers.
You’ll find yourself sending the same types of messages over and over again to job applicants and recruits as they pass through your recruitment funnel.
Texting software for recruiting makes it easy to create pre-saved recruitment text message templates.
When a job candidate texts your phone number with a keyword like APPLY, they automatically get a text message back. This is a text message autoresponder with a keyword.
A keyword is a short, memorable word that's specific to your hiring campaign. You can set it to any phrase you choose. For instance, you can select APPLY or JOIN as your keywords.
The response then links candidates to an application, gives them details about a position, or just lists open jobs.
With text-to-apply you can:
Texting your keyword will also auto-assign that contact to a specific contact group associated with that keyword and autoresponder. This makes it easy to follow up and send more messages.
A recruitment funnel (or talent acquisition funnel) is a recruiting framework that helps you visualize the recruitment and hiring process. Effective recruitment strategies use funnels to create a continuous pipeline of job applicants and candidates. Recruitment funnels can help you identify blocks that hinder job candidates from moving to successive stages in the recruitment process. Recruitment funnels have six stages:
At the awareness stage in your recruitment funnel, the job candidate is aware of your job. But they’re not sure if they’d like to apply.
In the consideration stage, the job candidate is aware of your job posting. But they’re evaluating your position against competing positions and other job opportunities as well.
At the interest stage, the job candidate determines if your organization is a good fit for them. But they may have questions or reservations about submitting an application or reaching out directly.
By the application stage, the candidate has enough info or is motivated enough to submit an application.
At the selection stage, it’s up to your organization to pool applications. This is where you decide who gets hired or who advances to the next stage of the recruitment process.
At the end of the selection and application process job candidates get hired. They then progress on to onboarding and orientation into your organization.
Your recruitment operation needs to encourage job seekers to apply and move applicants down the funnel.
Start by mapping out your organization's recruitment funnel into the above six stages. Basic recruiting funnel templates include awareness, consideration, interest, application, selection, and hiring.
Once you do that, you can determine what communication tools and strategies you need at each stage in your funnel.
There are two main types of recruitment strategies: passive and active. Many SMS recruitment strategies fall into the passive category.
Passive recruiting is a recruiting strategy that requires job applicants to initiate a conversation or submit an application. With a passive SMS recruiting strategy you wait for the candidate to start a text conversation.
The challenge is filtering out non-quality applicants from quality candidates.
Active recruiting strategies require you to start text conversations with job seekers.
With active text recruiting, you choose who to reach out to.
Depending on the type of job you’re hiring for, a text-to-apply job campaign can be particularly effective.
Organizations typically display this keyword on a website or some form of physical advertisement.
Text-to-apply campaigns save you time and drive awareness by:
78% of recruiters say that they find their best quality applicants through referrals.
Some organizations have formal referral programs with applicant tracking systems. But you can start recruiting informally with text campaigns.
This could be as simple as a company-wide text message. All you have to do is ask current employees to spread the word or refer others to an open position.
A simple referral recruitment text message could look like this:
Moving down to the interest stage requires you to answer questions and pitch why they should work with you. The best way to do this is simply to start a text conversation that showcases your company and its culture.
Start by adding a form builder to your website to capture your recruitment leads and start more conversations.
Some business text messaging services like MessageDesk offer click-to-text. This feature makes it easy to send an automated text message once a candidate submits a form. Your message could look like these:
Scheduling, confirming, and reminding about interviews and appointments takes time. The last thing you want is for a qualified applicant to miss an interview.
With text recruiting software you can schedule reminder texts. You can set these to send the morning of the interview to confirm that you’re expecting the candidate.
Your text message could look like this:
At this stage, you might need to follow up and ask for additional information or schedule additional meetings.
You might also consider asking for referrals and gaining insights into your HR recruitment process.
Texting candidates is a quick and easy way to ask for more information, schedule meetings, and ask for feedback with a survey.
Texting or surveys makes it easy for recruits to respond, which means a better response rate.
Here’s an example:
The best recruiting messages are short, direct, and include a clear call to action. Below are a few sample text messages for hired applicants and reaching candidates.
Check out my list of 60+ text message templates for more.
Ready to send recruiting text messages to candidates? MessageDesk is here to help with some of the best text recruiting software.
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