SMS text message marketing is all about reaching the right people at the right time with the right message.
There’s no question that text message marketing works. But when it comes to selecting the right SMS marketing services, you’ve got a lot of choices (including MessageDesk).
So I’ve put together a list of 7 questions to ask before choosing a text marketing app or mass texting software.
And I’ve also included a list of the top 8 text marketing services and mass text apps.
By the end, you should have a clear idea of what to look for and which services will suit your marketing needs.
Read on for more.
Before you choose a business texting service ask yourself and answer the following questions:
You might already have hundreds or thousands of contacts you want to send promotional text messages to.
So the first step in choosing the right text message marketing platform is knowing how many messages you need to send. Some text messaging platforms don’t support high-volume text messaging.
And before you start sending bulk text messages, know that promotional SMS campaigns also come with some regulations and carrier restrictions.
To send promotional text messages in high volumes, you’ll need an SMS marketing service that offers:
When it comes to volume, standard texting services can send 1-3 text messages per second to up to 25 contacts.
But to send higher-volume bulk text messages for SMS marketing you’ll need a more advanced platform. One that supports carrier-verified high-volume A2P text message campaigns.
Without this special designation, you can’t send bulk SMS at scale, and your messages may not get delivered at all.
Most mass text messaging services undergo carrier vetting and approval through services like Campaign Registry. This is what allows them to register campaigns and send bulk text marketing messages.
With MessageDesk, all it takes to get A2P approval for mass texting is a single form submission.
Keep in mind: many business texting services do charge additional fees for A2P texting. So you’ll need to factor it into your pricing plan and/or per text message fees to gauge cost-effectiveness.
Originally, businesses and organizations could only text from five or six-digit short code phone numbers. These were special numbers set aside for mass texting.
Shortcodes are still around and they’re great for bulk SMS. But mass texting is changing and carriers are beginning to phase out shortcodes.
The good news is that businesses and organizations have multiple options. You can text enable your existing 10-digit business landline. Or you can use a toll-free 800 number to send high volumes of text messages.
Most text marketing platforms allow you to text from multiple phone numbers. MessageDesk even supports mass texting from both 10-digit and toll-free 800 numbers.
But what if you’re running a smaller operation? Maybe you’re using your personal cell phone to send group texts with promotional messages?
I highly suggest that you don’t use group texts for marketing messages. This is for several reasons including privacy and security.
Additionally, group texts are hard to manage. And there isn’t a way to manage opt-ins and opt-outs (more on that later).
|5 or 6-Digit Short Code Numbers||10DLC Long Code Numbers||Text-Enabled Toll-Free SMS Numbers|
|Number Formatting||99999 or 555555||(123) 456-7890||(888) 123-4567|
|Per Second Message Send Rate||40-100||1-10||5-20|
|A2P SMS Approved||✅||✅||✅|
|One-Way Mass Texting||✅||✅||✅|
|Two-Way Conversational Texting||🚫||✅||✅|
Groups, lists, forms, and custom fields are all-important bulk text service features.
They’re essential for organizing customers and contacts into lists. Each helps you craft more targeted messages for the right kinds of people.
This is called segmentation in the marketing world.
The best mass text apps allow you to segment and create all kinds of lists and groups.
Many text messaging marketing platforms like MessageDesk also offer custom fields. These allow you to add specialized data fields to further customize your contact segments.
But as you start segmenting, how can you get more people to subscribe to your marketing messages?
To get more subscribers and to generate leads from your website you’ll want to look for additional features like:
Click-to-text buttons, contact forms, and chatbots are all great. They give contacts and customers an easy way to connect with you from your website. This makes them fantastic lead generation tools.
Many of the best mass text apps (including MessageDesk) offer these additional features. So be sure to look for them when researching solutions.
Text message automation breaks down into two main categories.
Most mass SMS services offer basic text message scheduling. This means scheduling one text message, to one person, one time.
Looking for drip campaigns and automation? Then you’ll need a more advanced mass texting service.
Additionally, integrations can help you and your team automate, save time, and scale your messaging.
For marketing, integrations with email providers like Mailchimp and ConstantContact and other marketing platforms and CRMs might be valuable.
But your needs will differ depending on your messaging needs and workflows.
For specialty workflows, many business text messaging apps integrate with Zapier. Zapier is a slick tool that allows you to set up text message automation based on triggers.
Having the ability to text images, videos, and media (MMS messages) is particularly useful when it comes to SMS marketing.
So you’ll want an SMS marketing platform that allows you to upload, manage and share media with your customers.
You’ll also want to be able to compose your media messages and save them as templates. Text message templates work especially well for saving messages you send all the time.
Instead of having to type the same message over and over again, you can save the text as a templated message. This is an advanced feature that not all mass text apps offer.
Text message templates also make messaging more consistent. Especially if you have multiple people texting contacts and customers.
Here’s an example of a templated MMS message with a QR code advertising a deal:
Once you text a marketing message to your customers, you’ll want to gauge its performance.
Analytics capabilities vary from platform to platform, but almost all come with some sort of analytics tracking capabilities.
More advanced text messaging platforms will show you metrics like:
Link click tracking is particularly useful. It’s what allows you to gauge open rates, response rates, and your message’s effectiveness.
And best of all, they make it easy to calculate your ROI and revenue per text message.
Opt-in and opt-out TCPA compliance is important and often overlooked. This is especially true when it comes to SMS marketing campaigns.
Text messaging is a regulated form of communication per the Telephone and Consumer Protection Act of 1991 (TCPA). This means your business or organization needs to get the right level of consent for promotional messages before you text customers.
Don’t worry if this sounds complicated. Many mass text messaging apps like MessageDesk will automatically handle opt-in and opt-out compliance for you.
When a contact texts STOP, they automatically go in a do-not-contact list. Everything gets automated for you in the background.
Local service-based businesses and organizations that need a shared team inbox to conversationally engage with their contacts, customers, and clients.
Of course, I have to mention MessageDesk as part of my best-of list. How can I not? I am a co-founder after all. 🤷
MessageDesk is the best texting app for businesses with teams. It works great for texting one-on-one and broadcasting to large groups from a 10-digit phone number or 800 number. You can also connect your existing business phone number or text enable your landline.
MessageDesk is a great tool for businesses and organizations looking to create conversational experiences with their customers. It's well suited for text message marketing. It also works great for customer support and service, appointment reminders, review and feedback collection, and payments.
After a free trial, starting costs are $14 per month for one user. We also offer custom pricing for larger teams.
Larger businesses and organizations looking for a sleek way to run large-scale text message marketing campaigns.
SimpleTexting is a great mass text messaging software. They offer a slick, polished user interface that gives you easy ways to run text message marketing campaigns.
SimpleTexting also offers texting with shortcodes for very large-scale text message blasts to thousands of contacts. With SimpleTexting you get a host of automation features and a built-out list of integrations as well.
Businesses and organizations that already know how to get the most out of large-scale text message marketing campaigns.
EZTexting is a long-standing business texting platform. Like SimpleTexting, they started with shortcodes for marketing campaigns and have since evolved and expanded their text messaging capabilities.
In the time that EZTexting has been around, they’ve developed a lot of excellent features. You’re getting a lot of capability with this platform. But you also get some bloat. EZTexting can do it all, so long as you know what you’re looking to accomplish.
Businesses and organizations that need a straightforward way to market to a text list and set up automation using keywords.
Textedly is another standard texting messaging platform that’s been around for a while. But like SimpleTexting and EZTexting, it's quite powerful.
Textedly offers standard mass texting, scheduling, and automated reply features. It's on par with what you’d expect from the other platforms on my list.
They’ve got a long track record of offering great SMS deliverability and customers comment on how good their support is.
Marketing agencies and large-scale eCommerce businesses who need to send marketing messages and maintain carrier promotional messaging compliance.
SlickText is another slick tool for crafting text message marketing campaigns. They’re a great way to generate and send out coupons and for getting people to opt-in to marketing messages.
You can create keyword-focused campaigns for “text this number to receive” offers. Or you can craft longer messages and set up automated long-term drip campaigns.
Shopify stores that want to add SMS marketing to the communications strategy.
Postscript is a Shopify partnered text message marketing platform. It's great for businesses built on Shopify. Specifically, those who are looking to build an SMS subscriber list, automate text marketing, and segment using Shopify data.
These guys are great at tracking revenue and ROI from campaigns and helping you to text compliantly. Because they integrate so directly with Shopify, Postscript can help you make the most of your customer base with great segmentation.
Shopify-centric (obviously not a con if you’re a Shopify user though)
Some users complain about the analytics dashboard and reporting features
TextMagic is another, well-established, text message marketing software. They offer all of the standard text message marketing features you’d expect.
With TextMagic, you can send notifications, alerts, reminders, confirmations, and SMS marketing campaigns. It’s great when you need to send short and accurate messages to customers, partners, or employees.
Businesses and organizations that need multiple “gateways” (email, voice, and text) to send messages.
ClickSend is a unique text message marketing platform that allows you to send texts, emails, voice messages, and more. They call these “gateways” and each comes with its own features.
The SMS and MMS gateways that ClickSend offers allow you to send both promotional and transactional messages. You can also send emails, rich messages, text to voice messages, faxes, and physical postage messages.
Ready to start texting? MessageDesk is here to help you start more meaningful customer conversations.
Feel free to start a free MesageDesk trial.
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