Customers crave instant information and conversational experiences. As a result, businesses and organizations are finding new, innovative ways to blend the two together.
Customers expect to be able to find and share information about your business or organization and the way they do that is through a link to a web page.
So when someone is looking for information, link sharing is an easy way to direct them to:
Your options are limitless when it comes to linking people to web pages. But businesses are turning to text messaging as a more conversational way of providing customer service and sharing information through links.
And because link sharing is so critical, we walk you through the in’s and out’s of links, hyperlinks, and more as they apply to business text messaging.
Read on for:
Link sharing is all about sending and receiving the right information between the right people at the right time. There’s some debate about which communication tool is best for this: email, calling or text messaging. But each should play a part in your larger conversational messaging strategy.
And this is where sharing links in text messages can really help you fill the conversational gaps between email and voice. It makes it possible to add just the right amount of information in a text.
There’s no need to spend time on the phone and you can guarantee that your message actually gets read and your link gets clicked in a timely manner.
This is because 98% of text messages get read immediately.
It’s this kind of engagement that’s made texting one of the most preferred forms of communication for businesses and consumers alike.
And for appointment reminders and scheduling, 67% of people would rather text with a business or organization than talk to them on the phone. Which makes texting links and getting clicks all the more important.
How else could a customer take action to actually confirm or schedule an appointment or consultation or estimate?
This leads to all of the other things your business or organization can do when sending links in a text message:
And here’s the best part. Some business text messaging services even allow you to track link clicks. You get to see exactly how many people clicked on your link and took action.
This makes it possible to gauge important business metrics like click-through-rate (CTR) and allows you to measure the effectiveness of your call-to-action (CTA) to gauge return on investment (ROI).
The Internet is full of links. But not all links are created equal. Knowing the difference between web links, short links and hyperlinks will help you decide what to use and when in your text messages.
Weblinks are normal, unformatted URLs that you see in your web browser. They’re longer and display exactly as they appear in your address bar.
Example weblink: https://messagedesk.com/
In a text, URLs can either be underlined or highlighted, depending on your messaging app. This distinction between normal text and the link shows message recipients that the link is active.
Normal links vary in length. If a link is too long it can lead to confusion. To ensure that you get link clicks, consider shortening the link to limit the number of characters in your message.
This is a normal link that’s been shortened through a link shortening service or URL shortener. Some telecom carriers will flag shortened links as spam when sent in a text message.
Example shortlink: https://msg.dsk.io/l/w/8uOT4tdX
When sending shortened links in a text, you’ll want to use a reliable and credible link shortening service. Certain services can make sure that your business messages aren’t marked as spam texts.
A hyperlink is a normal link with clickable text. These often appear highlighted or underlined when you’re looking at a webpage. You may be asking yourself, how do I insert a hyperlink in a text message? The short answer is, adding hyperlinks into SMS text messages isn’t possible.
Example hyperlink: How to Choose a Business Texting App
Hyperlinks can only be used in emails and on your business website. They allow your clients to visit other helpful web pages and sites that are relevant to your business.
Here are five link-sending best practices
Shortened URLs are often marked as spam by many phone companies.
Though, excessively long links can discourage message recipients from clicking on your link. And unless you have a business SMS service, normal URLs can put your message over the normal 160 character limit for all SMS text messages.
You don’t want carriers to mark your messages as spam or discourage your recipients from taking further action by clicking on your link.
Once you choose the link you'd like to send out, it's important to avoid unknown web addresses. You’ll want your brand name or business or organization website somewhere in the link to establish trust in your communication.
This can also increase customer engagement on your website since your recipients will have confidence that you're sending them to a trusted location.
It's important to watch your text message character count. A typical SMS message can hold up to 160 English characters. While you can send as long a text as you'd like, keep in mind that any character above the 160 mark counts as another text message.
Your message will look the same to your contacts regardless of how long it's. This is where shortened URLs created through a trusted link shortening service can come in handy. They help you maintain your character limit and still allow you to add your website link to the text.
Maybe you have a ton of contacts to reach out to with the same information. In this case, you'll want to make a text message template with commonly shared links to help you speed up the messaging process.
Your message template should have the text and link already included. All you need to do is send the message to multiple contacts. With a template, you won't have to keep typing the same message over and over.
Adding a link to a text may alter the formatting of your message. You’ll want your contacts to see your message first before the link. This can help with increasing click-through rates, prompt contacts to take action, and keep your message from getting flagged as spam.
The procedure for texting a website link will vary depending on the business text messaging service you use. But this is the basic procedure:
Sending SMS text messages is a great way to engage with contacts and customers. It’s an easy, quick, and personal form of communication that you can use for everything from sending reminders about appointments, sending marketing messages, or even collecting payments.
And linking to the right type of content in your text can help increase customer engagement and drive more traffic to your business website. We’ve gone over some of the different types of links you may encounter, as well as why it's important for your business to include them in any texts or emails you send out about your products or services.
All you need now is the right business text messaging platform and MessageDesk is here to help.
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