SMS broadcast texting is the most efficient and convenient way to start text conversations.
Because compared to email and voice:
But what exactly is an SMS broadcast? What does “broadcast” mean in texting? And how can you use business texting to reach more people?
In this article I cover:
Read on for more.
An SMS broadcast text message is a one-to-many text message. An SMS broadcast is different from a group text. This is because each message recipient only sees a single message in a single message thread. SMS broadcasts are also known as “mass texts” or “bulk texts”. Businesses and organizations often use SMS broadcast text messages to connect with their contacts, customers, and clients. SMS broadcasts are frequently used for updates, promotions, and reminders.
You can’t use a normal Android or iPhone to broadcast messages. Your personal phone only supports group text messages for up to one hundred contacts. Need to broadcast a text message to hundreds or thousands of people? Then you’ll need a business SMS service, like MessageDesk to guarantee delivery and manage contacts.
Every member in the group can send and receive messages peer-to-peer. Each sees the entire text thread with all exchanges in the group. Members of the group conversation can also see who else is in the group chat.
WhatsApp group chat is an example of group MMS (multimedia messaging service). It makes it possible for everyone in the group to send rich media, such as movies, photos, links, and so on.
But SMS broadcasts are different. A text broadcast starts with a broadcast list (a list of contacts) managed within a mass texting service (like MessageDesk).
The difference between a group text and a broadcast is that message recipients only see the message from the sender. They don’t know who else received the message.
This means that broadcasts are one-to-many. They come from a single sender and go to many recipients.
The final difference between a group text and an SMS broadcast is how many people you can message.
Business text messaging services built for SMS broadcasts support high-volume mass text messaging (also known as A2P 10DLC). This ensures that high volumes of text messages (including promotional messages) get delivered and are not marked as SPAM.
Suggested Article: A Guide to P2P SMS, A2P SMS & 10DLC for Bulk Text Messages
You’ll need to select a business texting service to send SMS broadcasts. These services offer software for sending mass texts with carrier-verified message delivery.
They also offer a host of features like:
You can follow these steps to start sending SMS broadcasts using MessageDesk:
Your first step is to create a free MessageDesk account. You can do this with MessageDesk by starting a free trial.
Next, you’ll need to get a new text number or text enable your existing business number.
Some platforms automatically give you a new toll-free number for texting as soon as you hit “send” on your first message.
To text from your existing business phone number or landline, you’ll need to submit a number porting request.
Note: It will likely take from 1-7 days to successfully text-enable your business number once you submit your request. Sometimes, this process is referred to as number hosting (not to be confused with number porting).
MessageDesk makes it easy to import a .csv file with a list of contacts. Once you’ve got your contacts in MessageDesk, search and select the contact(s) or group(s) you’d like to send a text to.
After you've uploaded your contacts, you'll need to compose your content. For this, MessageDesk supports pre-saved text message templates, tags, media, and links.
This allows you to create more custom personalized texts that allow for deeper engagement with your audience. You can also pre-save different SMS texts for different contact groups to match the purpose of your campaign.
Suggested Article: 60 Business Text Message Templates & Examples (Copy & Paste)
You can always schedule text messages to send at a later date. You can also take advantage of automated text message campaigns to deliver messages to your recipients.
One feature that separates MessageDesk from other SMS broadcast providers is the ability to send a link in texts. This allows you to monitor the success of your SMS broadcast.
MessageDesk’s SMS broadcast service delivers a report with information on who successfully received the text.
Bulk SMS messages benefit businesses and organizations in many ways. Here are some examples of text broadcasts:
Many businesses and organizations send text message broadcasts for promotional purposes.
Businesses can use broadcasts to keep people up-to-date on dispatches, orders, and shipments.
Finally, SMS text broadcasts are an excellent way to get feedback and ask for reviews from customers. You can also conduct an SMS survey or a poll to discover what people think of your business or organization.
SMS prices vary from platform to platform. But generally speaking, the more you send - the cheaper it gets.
Some platforms like MessageDesk offer an allotment of free monthly message credits as part of your monthly subscription. This is a baseline of free messages that come with your plan every month.
If you happen to use more than your free messages, you go into metered billing. Metered billing charges you at a per-message rate.
For sending messages in bulk and mass texting, you’ll want to talk to a salesperson. Often a sales representative can negotiate and get you a better per-message rate for bulk SMS sends.
For further information, feel free to check out MessageDesk’s pricing.
The short answer is no - you can’t send free text broadcasts to hundreds of contacts. Since 2021 mass texting has changed. Network carriers have begun cracking down on SPAM and illicit messaging.
Some websites offer free text messaging. But keep in mind that free software always has limits and restrictions.
Is your message important? Then you’ll want to make sure it actually gets delivered and not marked as SPAM by the carriers.
Ready to start texting? MessageDesk is here to help you start more meaningful customer conversations.
Feel free to start a free MesageDesk trial.
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